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Brand activation agency in Amsterdam
Launch events, pop-ups and purpose-driven actions to keep your brand top of mind. One point of contact for everything, across the Netherlands.
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What we create for brands
Launch events
A new product, store or season, launched with a night people remember.
Pop-ups
A space for a day or a weekend where people meet your brand in person.
Purpose-driven actions
A cause your brand stands for, turned into an action people want to join.
One point of contact for everything
As a brand manager, you have enough on your plate. Instead of briefing and chasing a long list of vendors, you brief us once. We manage every supplier, so you can focus on the rest of your job.
- Catering
- Comms
- Concept
- Content
- Guest list
- Music
- Partners
- Photo and video
- Promotion
- Setup
- Staff
- Venue
How it works
Tell us your idea
By form, WhatsApp or email. A rough idea is enough.
We call you within 1 day
We go through your brand, your audience and what the activation should achieve.
Concept and quote
A clear plan and a clear price, in one document.
We produce it
We manage every vendor and run the day, with one point of contact for you.
Results and content
We report the results and deliver your photos and video, ready for your channels.
Brand activation
Jarritos Canal Cleanup
1
single purpose
10
people on the water
15 kg
of waste collected
Amsterdam’s canals are home to birds and fish, and too often to plastic too. On 5 June 2026, Jarritos brought a group of volunteers to spend the day on the water and change that. Together we pulled 15 kg of waste out of the canals, making the city a bit cleaner and safer for everyone. Doing good never felt this much like a day out with friends.
What shapes the price
Every activation is different, so we price per project. We calculate the final cost based on:
- Budget
- Duration
- Extras
- Location
- Pax
- Services
- Type of event
Questions we get a lot
What is a brand activation, and what does it deliver?
A brand activation is an event or action where people experience your brand in person, instead of seeing an ad. It gives you real contact with your audience, content for your channels and a story people share.
What does a brand activation cost?
It depends on the type of event, the location, the number of guests and the requested services. Tell us your idea and your budget, and we send you a concept and a quote.
Do we have to deal with different vendors?
No. We manage every vendor for you, from venue and catering to music and content. You have one point of contact, from the first call to the final report.
How far ahead should we plan?
It depends on the event, but we recommend at least 6 to 8 weeks.
Can you work with our own venue or suppliers?
Yes, if your venue or supplier allows it. If not, we bring our own partners.
Partner with our events
Be where people feel something.
With our sponsorship programme, we work with key partners like you at events where your brand builds a real emotional connection with the crowd you want to reach.
Let’s make your first connection
Tell us your idea. We call you within 1 day.
Prefer to chat? WhatsApp us or email hello@thefirstconnection.com